Lead recommendations
Scores your existing contacts by product ICP and lead score, ranking who’s worth reaching out to now.
What lead recommendations are
Lead recommendations rank the contacts you already have by who’s worth reaching out to now. Instead of scanning your whole list to decide who to prioritize, the highest match scores appear at the top.
On both desktop and mobile, open it from the More menu as ‘Lead recommendations’. You’ll see up to 50 contacts ranked by match score, highest first.
How it ranks
Each contact gets a match score from product ICP fit, lead score, and recent contact/purchase history, ranked high to low. Each pick shows the reasons behind it.
The match score adds up the following signals into a 0–100 value.
- Lead score — higher scores add points (up to 50)
- Purchase history — having bought before adds points
- Company info — a company name adds points
- Marketing consent — opted-in contacts get a boost
- Recent contact — contacted within 30 days adds points
- Product ICP match — company/industry/job title matching your ICP tiers gives a big boost (higher tiers count more)
A score of 60 or higher is treated as a ‘hot lead’ and highlighted with a flame. Each card shows up to three reasons (e.g. ‘Lead score 80’, ‘Has purchase history’, ‘ICP tier 1 match’) so you can see at a glance why it ranked.
Reading the screen
- The list is sorted by match score, top to bottom — the higher up, the sooner you should reach out.
- Each card shows name and company, the reason tags, and the match score on the right.
- Tap a card to open the contact card and continue with calls, messages, notes, or deals.
For better accuracy
Define your products & services and analyze them so ICP fit is factored in. The richer the contact data (industry, size, interest), the better the results.
- If you haven’t analyzed a product yet, a banner appears at the top. Use ‘Analyze product’ to jump to products & services .
- Filling in company, industry, and job title improves ICP matching and raises the score. Industry is pulled from the organization record as well.
- Contacts with higher lead scores rank higher, so let form and campaign engagement build up lead scores for better picks.
Turning picks into action
From the list, open a contact card to call, message, or open a deal .
- Work top-down starting with hot leads (flame) so your limited time goes to the most promising contacts first.
- After reaching out, log a call or note on the contact card and, if it’s moving forward, create a deal to move it into the pipeline.
- To work many at once, gather them into a list and send to an email campaign or sequence .
Who’s left out
Recommendations only include contacts that make sense to pursue. The following are excluded automatically.
- Contacts with no phone and no email — there’s no way to reach them, so they’re skipped for lack of data
- Contacts already closed as won or lost
- Contacts who’ve revoked marketing consent