bbotn Guide
botn app → KOENJA
Creator · Launch

Launch room

Run a product or course launch in six stages, from waitlist to follow-up, with a checklist and AI copy at every stage.

The six stages

Create a launch

  1. In the Launch tab, press New launch and enter the product name.
  2. Fill in price, currency, launch date, target count and audience description (all optional).
  3. Enter a launch date and the D-day counter appears automatically.

Stages, checklist & copy

Use the stage stepper to move between stages, and manage per-stage work as a checklist (add items, toggle done). Press Generate copy and AI writes stage-appropriate copy using your product name, price, launch date and audience — copy it into any channel.

The waitlist form reuses your existing forms — pick one from the list. Sign-ups become contacts, visible in Fans and targetable by campaigns.

Active launches (waitlist–close) are counted in the Overview summary, and advancing the next stage shows up in today's to-dos.