Beauty salon CRM

A nail and hair salon CRM that brings regulars back

Beauty business revenue comes from guests who return. A 'you're due for a visit' notice timed to the service cycle drives re-visits, but when guest info is scattered across the booking book and your head, you miss that timing. BOTN records service cycles to send re-visit notices and turns a one-time guest into a regular.

Start free
  • Record service cycles
  • Track re-visit timing
  • Blast to regulars

Key features

Service history

Record services, cycles, and tastes with notes and fields.

Re-visit timing

Track guests due by service cycle.

Re-visit notices

Send notices and events by text and email at once.

Consent sending

Send only to opted-in guests; auto-exclude unsubscribes.

Public booking link

Clients book themselves while you set business hours, slots, and days.

Treatment voice notes

Record and transcribe treatment details into each client's record.

How it works

  1. 1

    Step 1 · Gather guests and service history

    Import and organize your guest list and record services, cycles, and tastes with notes and custom fields. Who's a regular and what they last got builds in one place, so when a guest returns you instantly recall their last service.

  2. 2

    Step 2 · Pick guests who are due

    Record last visit and service cycle, then pick 'regulars who are due.' The clearer the cycle — nails, hair, skin — the more a timely notice turns into a re-visit. No agonizing over who to contact.

  3. 3

    Step 3 · Send re-visit notices

    Send the pulled guests re-visit notices, new menus, and seasonal events by text or email at once. Promotional sends go only to opted-in guests and auto-exclude unsubscribes, so you bring regulars back with no legal burden.

Regulars are easier than new guests

It costs far less to bring back a guest who already came than to win a new one. But if who's a regular, what service they last got, and when they're due aren't recorded, re-visit outreach stays vague. Managing regulars is revenue.

A booking book and memory miss regulars

When bookings live in the book, services in your head, and contacts on your phone, you can't see one guest's history at a glance. To reach out first to a regular who hasn't come in a while, you rebuild a list every time.

How to run a beauty salon with BOTN

Import and organize guests, record services and cycles with notes and custom fields, and send notices at re-visit time. Use it right on your phone and announce new menus and events to regulars at once.

  • Import your guest list and record service history and tastes
  • Track re-visit timing by service cycle
  • Blast re-visit notices and events by text and email
  • Send only to opted-in guests; auto-exclude unsubscribes

Keep re-visit timing in view

Record last visit and service cycle, then pick regulars due for a re-visit and send a notice. The clearer the cycle — nails, hair, skin — the more a timely single notice turns into a re-visit.

News to regulars at once

Send new menus, seasonal events, and closure notices to regular guests by text or email at once. Check who opened to handle responsive guests first, and promotional sends go only to opted-in guests, easing the legal burden.

Public booking link and treatment notes

Clients book their own time on a public page, and treatment details are captured as voice notes organized into each client's record. Rebooking reminders and membership tracking all live in one place.

  • Open a public booking page so clients book themselves, with business hours, slots, and days you set.
  • Record and transcribe treatment details as voice notes saved to each client's record.
  • Send rebooking reminders by email and SMS, track opens, and auto-exclude unsubscribed clients.
  • Manage remaining membership and package visits with custom fields.

How people use it

Nail salons, hair salons, skincare studios, and waxing shops record guests' service history and cycles and send notices at re-visit time. They share new menus and events with regulars at once and reach out first to guests gone quiet to fill empty slots — all from a phone in the shop.

Who uses it

Nail / hair salon

Record guests' service history and cycles and send booking notices to regulars who are due. They confirm in revenue that bringing back a regular beats winning one more new guest, and share new menus and events with regulars at once.

Skincare / waxing studio

Manage members who visit regularly, tracking package sessions left and the next visit with notes. Reach out first to guests gone quiet to fill empty slots, and handle the whole process from a phone in the shop.

What you get

  • Record service cycles to keep re-visit timing in view.
  • Pick guests due for a re-visit.
  • Blast notices and events to regulars at once.
  • Manage right from a phone in the shop.

FAQ

Can I use it on a phone without a computer?

Yes. BOTN runs right in your phone's browser with no install, and adds to your home screen to open like an app. Organize guests and send re-visit notices straight from your phone in the shop.

How do I track re-visit timing?

Record each guest's last visit and service cycle, then pick guests due for a re-visit. Send them notices by text and email at once.

Is group texting legally okay?

Promotional texts and emails go only to opted-in guests, and unsubscribes are excluded automatically. Without managing a list by hand, the system handles consent and opt-out, so you can send with peace of mind.

Does it handle bookings?

Record each guest's visit history and next visit, and send re-visit notices by last visit and service cycle. It focuses on managing guest info and re-visit outreach in one place.

What about text/email sending cost?

The free plan registers and manages unlimited guests. As bulk text/email grows, top up only the credits you need or move up a plan, so it fits any shop size with no pressure.

Turn one-time guests into regulars

Start free and organize your guest list first.

Start free