Academy CRM

An academy CRM that converts consultations into enrollments

An academy's revenue comes from turning consulted students into enrollments and enrollments into re-enrollments. But when inquiries arrive scattered by phone, text, and visit, it's hard to re-engage students who consulted but didn't enroll. BOTN manages from consult to enrollment to re-enrollment by stage, reducing leaks.

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  • Auto form collection
  • Consult → enroll
  • Re-enrollment blasts

Key features

Collect inquiries

Auto-gather inquiries with a consultation request form.

Conversion pipeline

Manage consult→enroll conversion as a staged pipeline.

Parent notices

Blast workshop, re-enrollment, and info-session notices.

Parent groups

Group parents as organizations to manage together.

Booking links

Parents book consultation slots themselves through a public link.

Automated routing

Form submission, AI classification, and round-robin assignment route consultations to staff automatically.

How it works

  1. 1

    Step 1 · Collect inquiries

    Build a consultation request form and share it via blog, Instagram, or flyer QR, and inquiries auto-register as customers. Phone and walk-in inquiries are added directly or imported into one place, so incoming consults don't leak.

  2. 2

    Step 2 · Manage consult→enroll conversion

    Put inquiries on a 'consult scheduled→consult done→enrolled' pipeline. A consult auto-creates a follow-up task to reach within days students who consulted but didn't come. Non-responding parents get notices continued by sequence to lift conversion.

  3. 3

    Step 3 · Send re-enrollment and new notices

    Send break workshops, new-term enrollment, and info sessions to a parent segment by text and email at once. Track who opened to handle interested parents first, and re-contact students who quit last year at re-enrollment season.

Why consults don't become enrollments

If consults come but don't convert, usually a follow-up is missing. One more touch within days of a consult enrolls a student; silence sends them to another academy. The follow-up between consult and enrollment decides revenue.

A paper log and group chat leak

Writing inquiries in a paper log or group chat hides who consulted but didn't come and who to re-contact. When re-enrollment season arrives, it's hard to reach every student who quit last year.

How to manage academy consults with BOTN

Take inquiries by form or import and manage them on a 'consult→enroll' pipeline, with post-consult follow-up handled automatically. Group enrolled students with parents and re-contact at re-enrollment season.

  • Auto-collect inquiries with a consultation request form
  • Manage consult→enroll conversion as a staged pipeline
  • Organize post-consult follow-up as automatic tasks
  • Group parents as organizations and send re-enrollment notices

Never miss post-consult follow-up

When a consult happens, BOTN auto-creates a follow-up task to reach the student again within days. Non-responding parents get notices continued by sequence, lifting enrollment conversion.

Re-enrollment and new notices at once

Send break workshops, new-term enrollment, and info-session notices to a parent segment by text and email at once. Track who opened to handle interested parents first, and send only to opted-in parents.

Booking links and automated workflow routing

Parents book consultation slots themselves through a public booking link, and the workflow handles everything from form submission to assignment. Notifications and contract signing follow in the same flow.

  • Parents book consultation slots directly through a public booking link.
  • Form submission → AI classification → round-robin assignment automatically routes consultations to the right staff member.
  • Send notices to parent segments by email and SMS, and track opens.
  • Sign enrollment contracts with e-signature.

How people use it

Cram, exam-prep, and arts academies, study rooms, and tutoring centers take inquiries by form and manage to enrollment by stage. They lift conversion with post-consult follow-up and fill empty seats by sending re-enrollment and workshop notices to parents at once.

Who uses it

Cram / exam-prep academy

Take inquiries by form and manage to enrollment by stage, lifting conversion with post-consult follow-up. Send parents notices at new-term and break-workshop season at once to fill seats, and reach out first at re-enrollment to prevent churn.

Arts / tutoring / study room

For small operations, one consult or one student directly affects revenue. Tie every inquiry to enrollment, group parents as organizations to capture sibling enrollments too, and manage right from a phone in the room.

What you get

  • Auto-collect inquiries by form so none leak.
  • Lift consult→enroll conversion with stages and follow-up.
  • Blast re-enrollment and workshop notices to parents.
  • Re-connect quit students at re-enrollment season.

FAQ

How do I collect inquiries?

Build a consultation request form and share it via blog, Instagram, or a flyer QR, and inquiries auto-register as customers. Phone and walk-in inquiries can be added directly or imported into one place.

Can I re-engage students who consulted but didn't enroll?

Yes. A consult auto-creates a follow-up task, and non-responding parents get notices continued by sequence. This reduces leaks between consult and enrollment and lifts conversion.

Can I send group notices to parents?

Yes. Pick a parent segment and send break-workshop, re-enrollment, and info-session notices by text and email at once. Promotional sends go only to opted-in parents and auto-exclude unsubscribes.

How do I make a consultation form?

Build a form with fields like name, contact, and inquiry, and share it by link or QR. When a parent submits, they auto-register as a customer and are managed right on the consult→enroll pipeline.

Won't notices to parents go to spam?

Authenticating your sending domain lifts email delivery, and promotional notices go only to opted-in parents. Unsubscribed parents are auto-excluded, so you send without legal burden.

Turn every consult into an enrollment

Start free and organize inquiries first.

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