Small business CRM

A small business CRM that keeps customer management simple

Business runs on customers who come back. But regulars' details are scattered across your head, the POS, and chat apps, so reaching out to 'someone who hasn't visited in a while' feels vague. BOTN helps shops and small businesses start recording regulars and driving repeat visits with no friction.

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  • Record regulars, drive returns
  • Announcements in one batch
  • Send while compliant

Key features

Organize your list

Import customers from contacts and Excel in one pass.

Record regulars

Note regulars, tastes, and interest with tags and notes.

Bulk announcements

Send re-visit notices by text and email at once.

Consent handling

Send only to opted-in customers; auto-exclude unsubscribes.

How it works

  1. 1

    Step 1 · Organize customers

    Import customer contacts scattered across your phone and Excel in one pass. Note frequent regulars, one-time visitors, tastes, and visit history with tags and notes. Even when the shop is busy, customer info builds up instead of vanishing.

  2. 2

    Step 2 · Pull customers likely to return

    Using last visit or contact time, pull up 'regulars who haven't come in a while.' Instantly filter customers at return-worthy moments — service cycles, re-purchase timing, booking seasons — so you don't agonize over who to reach.

  3. 3

    Step 3 · Send announcements at once

    Send chosen customers new-menu news, discount notices, or booking reminders by text or email in one batch. Promotional sends go only to opted-in customers and auto-exclude unsubscribes, so you reach regulars with no legal burden.

Managing regulars is revenue

Getting one more new customer is far harder than bringing back someone who already came once. But if who's a regular, when they last visited, and what they like aren't recorded, re-visit outreach stays vague. A small business CRM gathers that regular-customer info in one place and carries it to the next contact.

A POS and chat apps aren't enough

When payments live in the POS, bookings in chat, and contacts on your phone, you can't see one customer's history at a glance. To send a coupon or notice, you rebuild a list every time — and sending without consent raises legal worries.

What the BOTN small business CRM does

BOTN imports and organizes customers, builds up notes and visit history, and sends announcements by text or email to a chosen group at once. No complex setup — use it right on your phone.

  • Organize your customer list from contacts and Excel at once
  • Record regulars, interest, and tastes with tags and notes
  • Send re-visit notices by text and email in one batch
  • Send only to opted-in customers; auto-exclude unsubscribes

Reach the customers most likely to return

Using last visit or contact time, you can pull up 'regulars who haven't come in a while' and send a notice. Timely outreach — new menu news, re-purchase season, booking reminders — turns into repeat visits. With just a phone, you handle it right in the shop.

Send while staying compliant

Promotional texts and emails go only to opted-in customers, and anyone who unsubscribes is excluded automatically. Without managing a list by hand, the system handles the consent and opt-out rules for you, so you can share news with regulars worry-free.

How people use it

Salons and nail shops note service cycles and send notices when it's time to return. Restaurants and cafes share new menus and events with regulars at once. Academies, studios, and local shops build purchase history so they never miss a re-enrollment or re-purchase nudge.

Who uses it

Salon / nail shop / studio

Note each customer's service cycle and send a booking reminder to regulars when it's time to return. They confirm in revenue that bringing back an existing regular beats finding one more new customer. The whole process is handled in-shop from a phone.

Restaurant / cafe / local shop

Organize regulars with tags and share new menus and events at once. Check who opened the notice and handle responsive customers first. For academies and services, build attendance history and send notices timed to re-enrollment season.

What you get

  • Regular info builds in one place, making re-visit outreach easy.
  • Instantly filter customers likely to return.
  • Send notices by text and email at once, no list needed.
  • Auto-handle consent and unsubscribes to send compliantly.

FAQ

Complex software is hard to use — is this okay?

BOTN lets you start with contact organizing and text/email sending, no complex setup. Open it in your phone's browser and add it to your home screen to use like an app, so it's manageable in-shop even if you're not used to computers.

Can I send a group text to customers?

Yes. Pick recipients by tag or visit history and send SMS or email at once. Promotional sends go only to opted-in customers and auto-exclude unsubscribes, easing the legal burden.

Is it expensive?

The free plan registers and manages unlimited customers. As bulk text/email grows, top up only the credits you need or move up a plan.

Can I use it even if I'm not comfortable with computers?

Yes. BOTN runs right in your phone's browser with no complex setup, and adds to your home screen to open like an app. Start with basics like organizing customers and sending notices, so it's manageable in-shop even without computer experience.

Is group texting legally safe?

Promotional texts and emails go only to opted-in customers, and unsubscribes are excluded automatically. Without managing a list by hand, the system handles the consent and opt-out rules for you, so you can send with peace of mind.

The easiest way to record regulars and bring them back

Start free and organize your customer list first.

Start free